The biggest challenge that we have encountered so far is figuring out what to call our business. It's hard enough to find a name for a common business, but what we are trying to do is unique and multifaceted. We are trying to establish an incubator kitchen (commercial kitchen which small food manufacturers and caterers can rent on an hourly or daily basis) which will be combined with a casual events center. And we will host conferences, workshops, and other events related to cooking and business management. So we need something that conveys all of that and is catchy. Yesterday we brainstormed for over 2 hours and though we had fun coming up with off-the-wall words and phrases, we didn't make much productive progress. So, until we have any breakthroughs (or resort to picking random letters/words by throwing darts at the dictionary), we'll continue using the full description instead of a name.
"The difference between the right word and the almost right word is the difference between lightning and a lightning bug." - Mark Twain
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